Drivestream's Brand Guide
Branded Tools for Everyday Communication
Every interaction is an expression of the Drivestream brand. From email correspondence to virtual meetings and presentations, these branded tools ensure a consistent, professional presence across all communication channels. Each asset has been thoughtfully designed to reflect our identity with clarity and confidence.
To maintain brand integrity, all team members should use these approved materials exactly as provided. Click the download links below to access each asset. The Outlook signature includes a ready-to-edit template with proper formatting and logo placement. The Teams backdrop is a branded image that can be uploaded directly into the application for video calls. The PowerPoint template (PPTX) is the official presentation format, pre-configured with the Drivestream logo and color palette. By using these tools consistently, every employee helps strengthen and unify how Drivestream is seen around the world.
The Company Logo
The Drivestream logo, known internally as the mark, is the cornerstone of our brand identity. It represents over two decades of transformation and the company’s evolution into a leader in AI-powered consulting. The mark’s three interlocking diamonds symbolize our commitment to partnership, continuity, and innovation: we stay with our clients from strategy through transformation; we build coalitions that drive shared success; and we embed intelligence into everything we do.
Purpose: The logo embodies Drivestream’s forward momentum, streamlined, modern, and engineered for the age of intelligence. It should appear consistently and with respect for clear space, color, and proportion to ensure brand integrity across all environments.
Each download package includes multiple file formats (.AI, .EPS, .PDF, .PNG, and .SVG) to ensure compatibility across print, web, and digital applications.
Usage Note: Use the primary logo whenever possible. Black and white versions are provided for use on light or dark backgrounds where color reproduction is limited.
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The Company Favicon
The Drivestream favicon is a simplified expression of the company’s mark, optimized for digital environments. It captures the essence of our brand in its purest form, the three-diamond symbol that represents connection, continuity, and intelligence. Designed for clarity at small sizes, the favicon maintains the visual integrity of the primary logo while reinforcing brand recognition across browsers, mobile devices, and digital applications.
Purpose: The favicon ensures Drivestream’s identity remains instantly recognizable in every digital touchpoint. It should always appear crisp, centered, and unobstructed within its container. Use the primary color version whenever possible; black and white variations are provided for use on light or dark backgrounds to preserve visibility and consistency across the digital ecosystem.
Each download package includes multiple file formats (.AI, .EPS, .PDF, .PNG, and .SVG) for flexibility across web, mobile, and digital interfaces.
Usage Note: Use the primary icon whenever possible. Black and white versions are provided for visibility and contrast on different backgrounds.
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AiDrive Logos
AiDrive is Drivestream’s unified engagement model for the age of intelligent transformation. It combines cloud expertise, AI innovation, and outcome-based delivery into a single framework where Drivestream and its clients share risk, co-own outcomes, and drive continuous improvement. AiDrive represents the evolution of our Invested Partner model—built for a world where every process is powered by intelligence.
Each download package includes multiple file formats (.AI, .EPS, .PDF, .PNG, and .SVG) to ensure compatibility across print, web, and digital applications.
Usage Note: Use the AiDrive logo when referring to the engagement model or service framework. The primary version should be used whenever possible; black and white variations are available for use on light or dark backgrounds to maintain clarity and brand consistency.
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AiPEX Logos
AiPEX (AI Platform Experience Center) is Drivestream’s flagship innovation and customer engagement hub, a physical and digital environment where organizations can experience the power of agentic AI in action. Located in Leesburg, Virginia, AiPEX brings together live demonstrations, virtual university simulations, and executive masterclasses to showcase how AI transforms every function within higher education and enterprise operations. It embodies Drivestream’s mission to make AI practical, human-centered, and results-driven.
Each download package includes multiple file formats (.AI, .EPS, .PDF, .PNG, and .SVG) to ensure compatibility across print, web, and digital applications.
Usage Note: Use the AiPEX logo when referencing the AI Platform Experience Center or related programs. The primary version is preferred for most uses; black and white variations should be used only on backgrounds where color or contrast requires it to maintain visual integrity and consistency across all brand touchpoints.
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Our Primary Colors
Drivestream’s primary color palette embodies strength, precision, and confidence. These three colors establish the core visual language of the brand—bold, modern, and unmistakably clear. They work together to convey energy, intelligence, and stability across every medium, from digital interfaces to large-format installations.
Drivestream Red — #E93C35: The signature brand color, symbolizing innovation, determination, and forward momentum. It reflects Drivestream’s passion for transformation and its relentless drive to deliver results. Use this as the lead accent for headlines, calls-to-action, and key visual highlights.
Slate Gray — #666666: A balanced, versatile tone representing professionalism, reliability, and depth. It serves as the foundation for typography, secondary graphics, and interface elements—bringing clarity and cohesion to complex layouts.
Black — #000000: A color of authority and precision. Black anchors the visual identity, providing contrast, structure, and timeless elegance. Use for primary text, keyline details, and situations requiring maximum legibility and impact.
Shades of Grey
Drivestream’s Shades of Gray palette provides a versatile set of neutral tones designed to complement the primary color family. These grays add balance, depth, and sophistication—serving as supporting accents in layouts, typography, and backgrounds. They help maintain a clean, modern aesthetic while allowing the primary colors to stand out with clarity and focus.
Charcoal — #333333: A deep, refined gray that conveys strength and contrast. Ideal for body text, headers, and backgrounds requiring subtle depth without using black.
Medium Gray — #999999: A balanced midtone that provides flexibility and harmony across designs. Use for secondary text, icons, dividers, or interface elements that support—not compete with—primary brand colors.
Light Gray — #CCCCCC: A soft neutral that adds lightness and dimension. Use for backgrounds, overlays, and subtle accents where a gentle visual separation is needed.
Accent Colors
Drivestream’s accent palette introduces a vibrant range of supporting colors that bring energy, clarity, and visual distinction to our designs. These colors are intended for complementary use only—as highlights, chart elements, data visualizations, icons, and callouts—not as replacements for the primary palette. When used thoughtfully and with restraint, they enhance visual hierarchy and help communicate complex information with precision and style.
Innovation Orange — #FF7121: A dynamic, energetic orange symbolizing creativity and forward motion. Use sparingly to draw attention to key data points, icons, or interactive elements.
Drivestream Blue — #216CFF: A confident, technology-forward blue that conveys intelligence and trust. Ideal for links, chart lines, and subtle interface highlights that reinforce the brand’s connection to digital transformation.
Insight Purple — #933791: A distinctive hue representing depth, discovery, and innovation. Use to emphasize AI-related content, analytics, or learning-based visuals where intelligence and imagination intersect.
Growth Green — #4EAC56: A fresh, balanced green that communicates progress, sustainability, and success. Best used to indicate positive outcomes, approvals, or growth metrics in dashboards and presentations.
Note: Lighter or darker shades of these colors may be used for contrast or layering, provided they maintain visual harmony with the primary palette.
Unlock Innovation with Oracle Cloud & Drivestream at Booth #521
Visit booth #521—and meet our expert team. Learn firsthand how Oracle Cloud Applications combined with Drivestream services are enabling digital transformation, and take the next step towards enhancing your organization’s future.
Join us to explore how Drivestream is empowering higher education institutions to navigate the digital era. Our expert team will discuss real-world applications of our services that are transforming administrative processes and enhancing the overall student journey.
